An AI that works the way your team thinks.
Not smarter than you — just always ready. A full visual system for an early-stage AI product that had to feel like a great colleague, not a chatbot.
AI that doesn't feel like AI.
Luma's users were tired of the ChatGPT aesthetic — cold, clinical, blue-tinted. They wanted something that felt like a great colleague: warm, focused, and never in the way.
Warm, calm, organic.
One restrained palette on a warm white ground. A single type family that changes character with weight. And a motion language where everything springs.
Palette
A softer voice on light. Purple appears only where attention is earned.
Motion philosophy
The assistant should never startle you.
Everything springs.
Nothing snaps.
12 spring presets, one physical feel — from a barely-there whisper to a warm greet.
Type — Chakra Petch
The same type, a different character. A display voice up top, a calmer one in body.
A conversation that has manners.
Messages arrive on springs tuned by role — Luma greets, you nudge. Nothing lands hard. Try typing a message; it replies.
Feel the language.
Every animation on this page — every fade, hover and message — is generated from one of these springs. Pick one and watch it move.
Pick a preset.
One question. No setup wizard.
The first screen asks something a colleague would. The same warmth scales down to the phone without losing its calm.